An edible greetings card.
West Sussex firm Reg and Ruby Pet Accessories has beaten hundreds of entrepreneurs to reach the Southern Regional Finals of the 2008 HSBC Start-Up Stars Awards.
Annette Denby, Paul Hartley, Nicola Hartley and Victoria
Hartley started the company in August 2006, and are now hoping to scoop the top prize of £50,000.
Their 'Greet me-eat me' cards – for Easter, Valentine's, or general greeting – are all made from rawhide, an edible natural animal by-product.
The firm, based in Shripney, Bognor Regis, has secured orders from Harrods, Selfridges and Pets at Home for its range of toys and treats – and it distributes to more than 100 web-based companies.
Reg and Ruby Pet Accessories is one of 20 companies to secure a place in the Southern Regional Finals.
The 'Greet me-eat me' entry will now be considered by a local panel of business experts who will select the top 10 start-up companies in the South to go forward for national judging.
The national contest, now in its eighth year, is designed to seek out the most promising start-up businesses in the UK.
The overall winner will be revealed at a black-tie gala at London's Dorchester Hotel on October 29.
The full article contains 227 words and appears in The News newspaper.
