INNOVATIVE Gilly Stretton-Knowles is selling dolls in a bid to get girls off gadgets.
The 35-year-old opened Adopt a Dolly in Albert Road, Southsea, this summer.
Youngsters can pick which ‘baby’ they want, give it a name and even receive a first birthday card a year later.
Gilly, 35, of Baffins, said she came up with the idea when pregnant with son Jack Clarke, now 15 months, when she wanted to help her daughters, Olivia, eight, and Sienna, six, get used to a new baby.
She said: ‘It’s going really well, better than I could ever have imagined.’
Gilly added: ‘It’s so important to try and keep girls younger for longer, keeping their dolls instead of iPads.’
She hopes to go on TV’s Dragons’ Den to get cash to expand in the future.