Another record is set in Rolls-Royce anniversary year

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ROLLS-ROYCE Motor Cars is celebrating its anniversary year by announcing record sales.

The luxury car firm has been at its Goodwood home for 10 years this year, with the initial aim of producing five cars a day.

But the firm yesterday announced it delivered 3,575 cars to customers in 2012 – up to 20 a day – and is its third consecutive annual sales record.

It also announced 2012 saw it launching 30 new or refurbished dealerships opened across the world, taking the total to more than 100 for the first time in the company’s history.

Rolls-Royce also expanded into new markets, including Latin America, and sold motor cars in more than 40 countries worldwide.

And 2012 saw the launch of the Phantom II, as well as an expansion of the car firm’s head quarters in order to cope with demand for its bespoke service.

‘My aim at the outset of 2012 was another record,’ said Torsten Müller-Ötvös, chief executive officer of Rolls-Royce Motor Cars.

‘I am delighted to announce our sales for 2012 and to celebrate our 10th anniversary with an historic record result.

‘We had an outstanding year in spite of the challenges we faced, and Rolls-Royce now leads the ultra luxury market by some considerable margin.

‘I applaud the Rolls-Royce workforce for their passion and commitment to this Great British brand and we can look forward to future success.’

Strong sales growth was reported in many regions, with the Middle East increasing 26 per cent; mainland Europe up 21 per cent; and Asia Pacific up 18 per cent.

The United States and China remained the most significant individual markets for the firm. A number of markets reported record sales, including Saudi Arabia and Germany.

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