Bank relaunches its branch with a drive to help local causes

GOOD CAUSE Lloyds Local director Nigel Haworth helps Linvoy Primus as he casts his vote in support of the bank's new community award scheme. Picture: Ian Hargreaves (132686-3)
GOOD CAUSE Lloyds Local director Nigel Haworth helps Linvoy Primus as he casts his vote in support of the bank's new community award scheme. Picture: Ian Hargreaves (132686-3)
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A bank branch has officially relaunched after it was part of a national rebranding exercise.

Twenty years after Lloyds and TSB merged to form Lloyds TSB, they have separated to become two different companies once again.

And the Cosham branch of Lloyds Bank, as it’s again known, used its relaunch as a way to tell its customers it is committed to the community.

Pompey legend Linvoy Primus visited the bank along with Mick Mellows, also a former footballer, with whom he founded the Faith and Football charity.

It is one of four charities the bank is asking its customers to help as part of its Community Fund.

Branch manager Matt Ayres, 34, has been in charge at Cosham for the past year.

He said: ‘Lloyds had to sell off 650 branches to another company, and we were rebranded from Lloyds TSB back to Lloyds.

‘It’s very exciting, because Lloyds was very customer-focused, especially in terms of charity.’

The branch’s new sign was due to be put on the front of the building today to mark the end of its rebranding.

The split has come following the banking crisis in 2008, when the then Lloyds TSB was given a £20bn bailout by the taxpayer and the European Commission.

TSB remains a part of the Lloyds banking group, which also includes the Halifax Building Society, until it is sold to another owner.

It was due to become part of the Co-operative banking group, but the deal fell through earlier this year, and now it will be sold towards the middle part of 2014.

Now, however, Lloyds customers at the Cosham branch are being asked to vote for their favourite charity, out of a choice of: the Elizabeth Foundation, Faith and Football, Second Chance and the Trussel Trust Foodbank Portsmouth.

‘Two of the charities will receive £300, and two will receive £3,000,’ Matt added.

‘They’re all local charities and it’s nice to see a big bank like Lloyds supporting them in this 
way.

‘It was lovely having Linvoy and Mick here, and there was a great buzz around the branch when they were in.

‘Linvoy was signing autographs as well, which was great.’