THE Birthdays store in Portsmouth will be among the first to close, after parent company Clinton Cards fell into administration.
The first 44 stores out of some 350 lined up for closure will shut before the end of May, administrator Zolfo Cooper said, including 25 Birthdays and 19 Clinton Cards stores.
In addition, there will be 66 redundancies at the company’s head office in Loughton, Essex.
Further store closures across the remaining Birthdays estate and certain Clinton Cards traded stores are expected in the coming weeks.
WHSmith is interested in buying up to 350 stores.