Briscoe French recognised for Pompey2York campaign

HARD WORKING Kerry Feast, left, and Emma Judd, from Briscoe French
HARD WORKING Kerry Feast, left, and Emma Judd, from Briscoe French
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FAREHAM-BASED public relations agency Briscoe French has been shortlisted for an award recognising the work it did to promote a charity bike ride.

Briscoe French, based in Sarisbury Green, was named in the best low budget campaign category for the CIPR PRide Awards, South of England and Channel Islands region.

Briscoe French was a big part of helping us achieve that goal, and we would like to thank them for their help

Big Pompey Ride organiser Tom Dearie

It worked with the Big Pompey Ride organisers to promote this year’s York2Pompey bike ride, which saw around 30 cyclists riding 300 miles from York to Portsmouth in three and a half days.

Director Kevin Briscoe said: ‘With an ambitious £32,000 fundraising target in mind it was our job to try and make sure as many people as possible were aware of the ride and were persuaded to donate to the eight charities.

‘As part of that, account manager Emma Judd co-ordinated the official launch in Ports-mouth, provided content for the website, and rattled collection buckets outside Fratton Park with the rest of the team.

‘We ensured the ride was publicised up and down the riders’ route, with almost a million people reading or hearing about the ride — and thousands more following its progress on social media.

‘Of course nothing we did can match the work that was done by the organisers and by the riders themselves, so this nomination is really for them.’

Big Pompey Ride organiser Tom Dearie said: ‘We not only met our fundraising goal but exceeded it, raising a total of £33,799.85 for our eight nominated charities.

‘Briscoe French was a big part of helping us achieve that goal, and we would like to thank them for their help — this nomination is very well deserved and we’re looking forward to working with them to promote our challenge in 2016.’

n Read Emma Judd’s column in The News every Monday and at portsmouth.co.uk/opinion