ONE of the most ambitious marketing initiatives ever run by the UK government has shown its support for a legendary round-the-world race.
The GREAT Britain campaign announced it will be entering a team in the Clipper 2017-18 Round the World Yacht Race, which starts this August.
The partnership was formally revealed at Gunwharf Quays during an official visit by Mark Garnier MP, international trade minister.
He met Clipper Race founder and chairman Sir Robin Knox-Johnston, from Old Portsmouth.
Mr Garnier said: ‘As we look to forge new trading relationships around the world, the GREAT Britain campaign’s partnership with the Clipper Round the World Yacht Race is a huge opportunity to showcase the best of British to the world.
‘Travelling along historic trading routes, the yacht will play an important role in promoting the UK as a place to visit, study and with which to do business.
‘We remain an outward looking, enterprising nation and this partnership will help as we look to build a truly Global Britain.’
The GREAT Britain team yacht carries its new slogan, Welcome to GREAT Britain & Northern Ireland, across both sides of its hull, allowing the UK to boldly promote itself as a creative, authentic and welcoming nation everywhere it goes whilst continuing on its journey producing high-quality return on investment for the UK.
Sir Knox-Johnston said: ‘The Clipper Race offers partners a unique global platform from which to showcase and activate key brand messages around the world.
‘After such successful collaboration between GREAT Britain and the Clipper Race during the 2013-14 and 2015-16 editions, we are so proud to continue working with the GREAT Britain campaign to carry their evolving key messages around the globe and generating genuinely engaging content through the diplomatic networks, overseas business networks, or with other partners to the race.’
The GREAT Britain campaign showcases the very best of what the UK has to offer in order to encourage the world to visit, study and do business with the UK.