A PARTNERSHIP deal between Port Solent-based Sunsail and Cowes Week will give a further boost to the growing local economy.
Sunsail, which has been in Port Solent for more than 20 years and is the largest sailing and watersports holiday company in the world, has become the latest sponsor of the sailing event.
The firm has been involved with Cowes Week for more than two decades.
But Simon Boulding, events director for Sunsail in Portsmouth, said the new partnership will bring even more jobs and tourists to the region – as well as bolstering the firm’s name.
He said: ‘This is a sponsorship that has been put together not just in the UK but with our global team.
‘There are benefits to our UK business and we have been supporting Cowes for many years.
‘It is now not just the UK company but will have benefits for customers worldwide.’
Sunsail operates nearly 30 offices worldwide. Mr Boulding said the deal will make it even easier for tourists and sailing lovers from all over the world to visit the region.
The benefits of more tourists will include more customers for Sunsail – creating more jobs – as well as more customers for hotels, restaurants and other services in the Solent area.
Mr Boulding said it is too early to say how many jobs will be created from the deal.
Tui, the parent company of Sunsail, will also be looking to create holidays for its customers in domestic and overseas markets.