VISITOR numbers to Portsmouth could swell after a campaign to attract more tourists was intensified.
Portsmouth City Council has appointed a specialist UK tourism public relations consultancy to promote the city through the travel press, as well as national and local media.
The move follows a series of television adverts aimed at Londoners looking for a break, highlighting the city’s numerous attractions, as well as a poster campaign on the London Underground.
So far, the city’s tourism website has been getting 53 per cent more visits, with an increase of 110 per cent from the London area.
Mike Hancock, the council’s cabinet member for planning, regeneration and economic development said: ‘Tourism is a vital element of our economy in Portsmouth supporting around 11,000 jobs in the city.
‘This campaign is simply about reminding people of all the fantastic attractions and events we have in Portsmouth that should be an essential part of their summer break.’