Coffee shop chain is now an internet treat

From left, University of Portsmouth head of brand strategy and corporate communications Emma Fields, Portsmouth FC commercial director Anna Mitchell, university governor and former Portsmouth FC President David Willan, football club CEO Mark Catlin and university vice chancellor Professor Graham Galbraith

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THE internet is set to get a taste of something sweet, as the Heidi’s coffee shop chain goes online for the first time.

The chain was started by former Fortnum & Mason’s head patissier Ernst Strassman on Hayling Island in 1969, and now boasts nine shops along the south coast.

Named after Ernst’s daughter Heidi, the firm is now run by her.

She said: ‘The new website means we can now keep customers informed of special offers, new recipes and showcase some of our more unusual, hand-made celebration cakes, which we are particularly excited about.’

The site has been developed by Hayling Island branding agency Superrb.

Heidi added: ‘This is about the new generation of customers we’re seeing come through our door and how we need to evolve along with them.

‘That’s our plan. We still bake everything on-site at Hayling Island and that, along with our values, will always stay the same.’

The new webpage can be found at heidispatisserie.co.uk, and the coffee shop chain now also has a Twitter account and a dedicated Facebook page.