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  • Event organised by MP is hailed a success
  • Minion themed day was part of bid to improve declining area
  • Traders had special offers with minion theme
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MINIONS took over part of Portsmouth in a bid to boost trade.

The Minions, characters made famous by the Despicable Me film franchise, were brought into North End as part of a campaign by Portsmouth North MP Penny Mordaunt, who is trying to bring life back into the area.

Portsmouth North MP Penny Mordaunt was supported by Minions and Kevin Wrona, five, in North End on Monday in a bid to encourage people to the area    Picture: Malcolm Wells (151026-0408)

Portsmouth North MP Penny Mordaunt was supported by Minions and Kevin Wrona, five, in North End on Monday in a bid to encourage people to the area Picture: Malcolm Wells (151026-0408)

It comes as city leaders attempt to find ways to improve the shopping district, which is in decline and has seen shops close.

Ms Mordaunt said: ‘We’ve got Minions invading North End.

‘This was an idea that came from the traders here.

‘They felt that if we had more things for children here then people would come in and shop and choose to come to North End as opposed to somewhere else.

A high street like this is a lifeline for some people. It’s an opportunity to have a real community hub

MP Penny Mordaunt

‘We’re just seeing whether running these sorts of events drives footfall here and we’re trying to galvanise some support for the traders. We’ve had a great reaction and we will just have to see what the results are.

‘A high street like this is a lifeline for some people. It’s an opportunity to have a real community hub.’

Some of the traders had offers with a Minions theme.

Other events included Halloween-themed games such as guess the number of sweets in the jar, and name the skeleton. People were also encouraged to bring in their own carved pumpkins as part of a competition.

Claire Chambers, 39, from Balfour Road, took her excited two-year-old son Joey. She said: ‘This is great. I wasn’t going to come out until I heard the Minions were down here.

‘I do think there need to be more shops here.’

Michelle Dean, 30, from Kingston Road, was with her two-year-old son Harry. She said: ‘This is lovely. Harry loves the Minions. I think this event is good because they do need to do something about all the derelict shops. It’s becoming a bit of a nothing place.’

Andy Hill is the manager at Shoe Zone in London Road. He said: ‘It’s to help boost the trade in North End and to attract more people to the local shopping area. If we don’t, then people will go to other parts of the city to shop and North End will slowly degrade.

‘There were more people around today. But we need the support of traders.’