Expansion for marketing club launched by pair

Victoria Vickery and Rebecca Paterson, co-founders of All Star Marketing Club
Victoria Vickery and Rebecca Paterson, co-founders of All Star Marketing Club
Rae Bryden, manager at Joules in Gunwharf Quays, who was the Manager of the Year winner and was runner-up in the Fashion Store of the Year category at The News's Retail and Leisure Awards in 2016.  Picture: Sarah Standing (170883-5016)

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A MARKETING club that started in Hampshire has launched a nationwide service.

All Star Marketing Club started earlier this year and due to high demand, it has launched across the UK.

Co-founder Rebecca Paterson, from Lee-on-the-Solent, said: ‘We initially launched in Hampshire but saw the amazing impact that doing the right marketing and seeing results from it had on small businesses, so we decided to go UK-wide.

‘We remove scattergun marketing attempts or getting stuck with only one source of new business and replace it with tried and tested marketing techniques that work to bring new customers.’

Businesses benefit from a series of workshops in Portsmouth, Southampton or Fareham, or they can access the material online. They also receive a downloadable series of marketing masterclasses and workbooks and can attend monthly online masterclasses.

All Star Marketing Club is the brainchild of Ms Paterson, a former marketing director at Ordnance Survey and Victoria Vickery, the former head of marketing at Aviva.

Since the launch, they have seen an explosion in demand for marketing know-how, and now have more than 100 businesses attending their club.