Extra staff will help car firms

Chief executive Nigel Cook
Chief executive Nigel Cook

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A NORTH Harbour-based company is recruiting 20 extra staff for an innovative new customer contact centre.

Performance improvement and mystery shopping company Douglas Stafford Limited, which has its headquarters at 1000 Lakeside, is looking to hire the extra customer service advisors to join its 87-strong team.

The company has recently launched a ground-breaking Test Drive Initiative to put car dealerships across the UK back in touch with customers and potential purchasers.

It means the staff at Douglas Stafford will be an extension of the sales staff in a car show room.

They will keep in touch with customers who have previously bought cars from a specific dealer, or who have given the car dealership their details.

‘In these challenging economic times communicating with and looking after past customers is paramount to the success of any business,’ said chief executive Nigel Cook.

‘Dealerships have huge untapped potential in the volume of data that represents past customers.

‘Our new expanding contact centre means we can help them to tap into this resource and communicate with customers on a regular basis to help with additional sales and improve levels of customer service.’

Douglas Stafford also ‘mystery shops’ car dealership sales floors, and offers on-site training to staff on how to keep in touch with their customers.

Mr Cook said: ‘But sometimes focus shifts and momentum is lost. Now we’ve developed a cost-effective service that takes control of past customer contact.

‘Increasing appointments and providing demonstration opportunities will result in additional sales.’