Farah effect wins for retail

Millie Mackintosh

Reality star Millie Mackintosh to open Southampton Boat Show

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THE ‘Farah effect’ has seen retail figures increase, as people get into sport to try and emulate their Olympic heroes.

While the Olympics have only just ended, shops are reporting that sales of sports goods have increased, thanks to the London 2012 games, as have sales of food and drink, as people had parties at home to mark the opening and closing ceremonies, as well as Team GB’s triumphs over the Olympic fortnight.

John Lewis, which was one of the official stockists of Olympic merchandise, reported increased sales.

Experts say the increase, though relatively small, is nonetheless welcome for Britain’s beleagured economy.

Richard Dodd, spokesman for the British Retail Consortium, said: ‘We’re confident that in the final analysis the Olympics will have given a boost to retail, in particular sales of food and drink, souvenirs and clothing.’