Fareham barber shop is already a hit with customers inside shopping centre

Safia's Barbers in Fareham Shopping Centre. From left, centre sales manager Helen Frost, owner Safia Khalid and centre manager Mike Taylor. Picture: Paul Jacobs (143178-2)
Safia's Barbers in Fareham Shopping Centre. From left, centre sales manager Helen Frost, owner Safia Khalid and centre manager Mike Taylor. Picture: Paul Jacobs (143178-2)

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Anew barber shop in Fareham Shopping Centre promises to offer top quality and good prices.

Safia’s Barbers opened in September and is the brainchild of Safia Khalid.

It is the entrepreneur’s first hairdressers.

‘I have got a few other businesses and I wanted to have a go at running a barber store,’ she said. It was something that came to mind and I decided to have a go.

‘I thought you don’t see many of them around anymore so why not? I have been planning the store in Fareham Shopping Centre since last year.

‘The unit has been designed by myself with the help of Space to Trade.’

The 24x8ft concession is part of an eight-month project that has been a collaboration between Space To Trade, the shopping centre’s centre asset team, the centre management team and Safia.

‘I was not looking for somewhere but I saw it was available and thought I would have a go,’ she said.

‘I don’t plan these things – I just go for it. It is going well so far. It is going from strength to strength.

‘It has surprised me how well it is going so far.’

The shop started trading at the end of September, with an official opening by the mayor and mayoress of Fareham taking place on October 18.

Proceeds from all haircuts on the day went to one of the mayor’s chosen charities.

Asked what makes her business stand out from the crowd, she said: ‘I have never looked at the competition.

‘I don’t really go round and check them out.

‘I think there are a few other places in the shopping area.

‘The price of my haircuts and the location makes us better than our competition.

‘I am always looking for new business ideas. Wherever there is a gap, I will try and close it.’

Mike Taylor, shopping centre manager, said: ‘I am really pleased to have supported Space To Trade in bringing Safia’s Barber into Fareham Shopping Centre.

‘This has helped to increase the centre’s offer for our customers with this unique concept that is proving to be very popular.

‘Concessions are a fantastic way of introducing and developing businesses with fewer overheads to help ensure their success.

‘Safia’s Barber is a prime example of how this can work well with a bespoke concession that looks fantastic.

‘The centre could now potentially see an increase in footfall and with new small businesses like this it will no doubt help the economy by creating more job opportunities.’