Fareham juice firm wins national prize

PRIZE Chris and Carol Mason of Hill Farm Juice, centre, receive their Supreme Champion Award from Sarah Calcutt, chairwoman of the National Fruit Show and the Rt Hon Michael Jack, president of the National Fruit Show
PRIZE Chris and Carol Mason of Hill Farm Juice, centre, receive their Supreme Champion Award from Sarah Calcutt, chairwoman of the National Fruit Show and the Rt Hon Michael Jack, president of the National Fruit Show

Small traders celebrated

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A FAMILY-run firm from Fareham has squashed the opposition by being crowned winner of a national juice award.

Hill Farm Juice, at Swanmore near Fareham, won the National Fruit Show 2011’s Supreme Champion Juice award for attractive packaging and the thought that goes into branding their products.

The firm, which is owned by Chris and Carol Mason, is part of county food group Hampshire Fare and has been making apple juice at the farm since the 1970s.

Its owners believe the mico-climate on the site is exceptional for growing fruit.

Judges at the show were looking for producers who were widening their market further, offering mail order services, mini movies explaining the provenance of their product, and websites linking to other businesses.

Hampshire Fare chairman Mike Wright said: ‘Hill Farm Juice is a well-established Hampshire brand and a very deserving winner of this national award.’