Fashion store to open inside Poundland store

Rae Bryden, manager at Joules in Gunwharf Quays, who was the Manager of the Year winner and was runner-up in the Fashion Store of the Year category at The News's Retail and Leisure Awards in 2016.  Picture: Sarah Standing (170883-5016)

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A LOW-BUDGET fashion brand is opening its 81st store inside Portsmouth’s Poundland on Friday.

The PEP&CO store – offering a full range of women’s, men’s and kids’ fashion – will open inside sister company Poundland in Commercial Road.

PEP&CO’s managing director, Adrian Mountford, said: ‘We might be a new brand, but we’re one that customers love once they find us. By bringing PEP&CO to Poundland in Portsmouth, we’re giving people access to the brand much more rapidly than we could on our own.

‘The combination of PEP&CO’s design and style credentials, with pricing that’s amazing, will help create a brand new option that helps mums on a budget.’

A rapid rollout will see PEP&CO open 50 shop-in-shops in Poundlands across the UK in 100 days, and echoes its launch onto Britain’s high streets in the summer of 2015 when it opened 50 standalone stores in just 50 days.

The launch of PEP&CO is one of the ways Poundland is being refreshed for its seven million customers each week.