Flower firm is all about the growth

IN BLOOM John Waddington, Clare Dridge, Sally Waddington and Claire Wadsworth of Nursery Fresh, flower wholesalers, which has moved to Hazleton Interchange, Lakesmere Road, Horndean   Picture: Allan Hutchings  (112706-573)
IN BLOOM John Waddington, Clare Dridge, Sally Waddington and Claire Wadsworth of Nursery Fresh, flower wholesalers, which has moved to Hazleton Interchange, Lakesmere Road, Horndean Picture: Allan Hutchings (112706-573)
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A WHOLESALE business is blooming as belt-tightening brides look around for deals.

Nursery Fresh not only supplies florists and flower festivals with flowers freshly imported from Holland, but it has also spotted a niche to supply flowers directly to brides around the UK.

The firm was taken over by Sally and John Waddington after its previous owners put it into administration.

They were made redundant on a Friday in 2009 but were owners by the Monday, re-employing three members of staff.

Now the firm has moved from its former home in Denvilles, Havant, to a newly-refurbished and more customer-friendly unit on the Hazelton Interchange estate in Horndean.

Sales director John said: ‘It became very quickly apparent that more and more people are trying to get married on a budget and looking for flowers that are at wholesale prices.

‘Some people come to us and ask us to do things that florists have sometimes refused to do.

‘We now have a full consultation service that can help brides as little or as much as they want.’

The company supplies blooms to flower festivals such as Hampton Court, Chichester and Salisbury – supplying 30,000 stems to the Salisbury festival alone.

And the festivals are proving good for business as well, prompting the move to the new warehouse in Horndean.

Managing director Sally said: ‘After we did the Salisbury festival people told us they really liked our flowers but Portsmouth was too far away – so we got a courier company involved.

‘Places like Wales and Scotland don’t have wholesalers, or no wholesalers who’ll sell to the public, and now 70 per cent of our business is done by courier.’