Game expert’s advice videos get 160 million hits online each month

KEEPING BUSY Joe Garrett
KEEPING BUSY Joe Garrett
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JOE GARRETT has more online fans than boyband One Direction.

But the modest 23-year-old rarely leaves his house.

Joe Garrett's Minecraft alter-ego Mr Stampy Cat

Joe Garrett's Minecraft alter-ego Mr Stampy Cat

The graduate, from Havant, creates videos for the online game Minecraft with commentary and advice for players – which are seen 160 million times a month.

Despite his phenomenal success, the former South Downs College student remains down to earth and still lives with his parents.

He is reluctant to talk about how much he is earning from advertising revenue through online views but admits he makes a good living from it, and he started playing the game only a year ago.

Joe said: ‘The easiest way to explain Minecraft is it’s like the video game version of Lego.

‘There are blocks that you build out of, but it’s not just building, you go mining and gather materials.

‘I record gameplay footage of me playing and record commentary over the top. I make up my own little stories with characters.

‘It started off completely as a hobby, just for fun because that’s what my friends were playing.

‘I think my whole family, myself included, can’t believe I’ve become successful so suddenly. But they’re all over the moon, even though none of them really understand it!’

Joe spends 10 hours a day as his alter-ego Mr Stampy Cat, creating up to two videos to put online for his audience – which is mainly children up to the age of 14.

He said: ‘I think one of the reasons it’s so popular is that I make sure it’s completely family friendly. I’m really conscious not to use swear words.’

Joe gets around 3,000 e-mails a day from fans. The workload is so heavy that he rarely goes out but is trying to create more of a work/life balance.

He said: ‘I would be a rubbish boyfriend at the moment, I wouldn’t be able to give much time to anything else. But I’m trying to become more organised so I can enjoy a few days off.’