SALES of an award-winning lager made in a tiny Gosport brewery have shot up since it was crowned the best in Britain.
Oakleaf Brewing Company says that so many people are asking for bottles of I Can’t Believe It’s Not Bitter that it can’t produce the lager quickly enough to meet demand.
The surge in interest follows its success at the Great British Beer Festival at Earls Court, London, when the lager, which is brewed like bitter to give it a unique taste, scooped the best speciality beer prize.
Ed Anderson, director of Oakleaf, based at the Clarence Wharf Industrial Estate, said: ‘More and more people are coming into the shop specifically for the lager.
‘They want to try it because it’s award-winning and they have seen it in the paper.
‘It’s a bit early to say by how much as this is only the first batch, but it’s selling quickly and early indications show it’s going to be popular.’
Just like real ale, the winning beer is cask-conditioned and yeast is left in the barrel to continue the fermentation process for longer.
The brewery says it tastes like lager but it has less fizz.
Paul Kay has tasted I Can’t Believe It’s Not Bitter for the first time after being picked as the winner of a competition in The News to win a case of the beer.
Usually a real ale drinker, the 50-year-old, of Ward Road, Eastney, said he was keen to try the unusual lager to compare it to his regular tipple.
He said: ‘I don’t normally drink lager because it’s too gassy.
‘But this has far less gas and is much nicer than any other lager I’ve tried before.
‘It’s hoppy and light, and it has quite a nice citrus flavour.
‘It’s nice, and I’ll probably drink it for a change from now on – especially chilled in the summer.’