Gym opening was a workout for the clients

TRIO Fitness instructors Neil Burdett, left, Matt Beard and Alex Craine who have opened a new gym.   Picture: Steve Reid (113417-239)
TRIO Fitness instructors Neil Burdett, left, Matt Beard and Alex Craine who have opened a new gym. Picture: Steve Reid (113417-239)
Picture: Paul Jacobs (142476-229) PPP-140824-032155001

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IT was a case of all hands on deck when three fitness instructors from Fareham decided to leave their current jobs and set up on their own.

Matt Beard, 28, Neil Burdett, 32, and Alex Craine, 22, enlisted the help of their future customers to turn a car repair shop into a fitness centre.

They did the work around their jobs at LA Fitness in Fareham, and managed to open NMA Performance Fitness in Wickham Road, and now they, and their company, are going from strength to strength.

The turning point for the trio came when they realised the money they had to pay the gym each month to be able to work there as freelance fitness instructors would pay for the rent on the unit and enable them to set up their own business.

Matt said: ‘We knew that some of our customers would follow us when we left as well, and we wouldn’t have started on our own if we couldn’t have relied on that.

‘We now have 185 members in three months, and our target for the first year is 205 members.

‘We’re really chuffed.’

The gym doesn’t have the usual treadmill, cross-trainer and TVs on the wall set-up.

Instead it’s more like an indoor boot camp, where gym users do circuits as fast and as hard as they can, doing everything from chin-ups to throwing heavy balls at a wall to pushing heavy instruments of torture across the floor.

The idea is Crossfit, fresh from the States, and NMA is one of only a handful of gyms offering it.

And their approach is proving so popular they don’t tie members to contracts.

‘We have such a strong client base, which we developed with LA Fitness, that they were in here scrubbing the floors before we opened.

‘We want to make sure the people who come here love it and stay.

‘We don’t need contracts.’