AN MP has joined one of his constituents in backing a campaign aimed at discouraging young people from starting to smoke.
Meon Valley MP George Hollingbery met campaigner Janet Prowting, from Horndean, at Westminster to discuss Cancer Research UK’s The Answer is Plain campaign, which calls for all branding to be removed from tobacco packaging.
Janet, 51, is an ambassador for the charity and showed him research which shows that striking logos and distinctive packet designs make cigarettes more appealing to children.
Mr Hollingbery said: ‘I want to do what I can to support effective measures to beat cancer and I was shocked to hear of the impact that tobacco marketing has on children. I wholeheartedly support The Answer is Plain campaign and I’ll be taking up this vitally important issue with the Secretary of State for Health, Andrew Lansley.’
The government is consulting on whether all tobacco should be sold in packs of uniform size, shape and design.
Mrs Prowting said: ‘We must protect our children from the dangers of tobacco. I don’t want my children being subjected to clever marketing techniques from an industry that has to recruit 100,000 new smokers each year to replace those who die from smoking.’