LUXURY motor car manufacturer Rolls-Royce has been named in the top 100 of the world’s ‘coolest’ brands.
The CoolBrands Top 500 list, released today, is a compilation of the must-haves of this year, put together by the general public via a YouGov survey and a panel of judges.
Rolls-Royce Motor Cars, which has its home at Goodwood, came in this year at number 85.
Coming top of the list was Aston Martin, followed by Apple and then Harley-Davidson.
Stephen Cheliotis, chairman of the CoolBrands Expert Council, said: ‘Cool is subjective and personal, but being identified as a CoolBrand by the British public and a panel of influential opinion formers implies it is a brand that most Brits wish to own.
‘Votes are based on a wide criteria of factors, but these brands are clearly delivering cool in the eyes of consumers and influencers alike.’
The list is available to buy as a hardback book from today.