A HAULAGE firm is driving its way to continued success, after investing in its fleet and taking on new drivers.
Fraser Freight, based in Anchorage Park in Portsmouth, now has two extra lorries, and during the past few months has also replaced three of its existing vehicles.
The firm has also taken on two new drivers to meet demand for its freight services.
And the company is also on target to reach the £5m turnover mark.
Fraser Freight exports goods mainly to Europe, and its customers are spread along the M27 Solent corridor.
Paul Curd, 49, the firm’s commercial manager, said: ‘Our trucks spend 90 per cent of their working lives in Europe.
‘Italy’s our biggest market and we have a daily service down to Milan.
‘I have a policy that we don’t run anything older than three years, because they average around 100,000 miles a year so after three years they’ve gone round the clock three times.
‘We’re very proud of the fleet, the appearance of the fleet. Our drivers all have Fraser Freight shirts and fleeces, and we want to get away from the image of haulage as dirty.’
Mr Curd said the business, which was set up around 18 years ago by Ross Fraser, owes its success to word-of-mouth marketing and repeat business.
He added: ‘We’re on target to turn over about £5m this year and that’s with a fleet of 15 trucks, and a staff of 27 now.
‘We must be doing something right.
‘We’ve been very lucky in growing the business, and a lot of it is repeat business from customers we’ve had for 10, 11, 12 years plus.
‘We’re looking to expand on that and I want to take that £5m turnover and make it £6m.’
Mr Curd said location is also part of the firm’s success.
Its position in Portsmouth means it’s not only close to its customers – mainly blue chip firms – along the south coast, but with the port on the doorstep Europe is easily accessible.
Mr Curd added: ‘All our customers are about an hour, hour and a half away along the M27 corridor so we’re pretty well placed for them.
‘We ship in and out of Portsmouth port, and our service to Milan is on the first ferry out every single day.’