More companies moving advertising to the web

Rae Bryden, manager at Joules in Gunwharf Quays, who was the Manager of the Year winner and was runner-up in the Fashion Store of the Year category at The News's Retail and Leisure Awards in 2016.  Picture: Sarah Standing (170883-5016)

Shortlist revealed for The News Retail and Leisure Awards 2017

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MORE companies are ditching print copies of catalogues and switching to online ones in an attempt to improve business.

Computer firm Radweb, based in Northarbour Road, Cosham, says it has seen an increase demand in the number of local trade companies wanting websites made.

It added that firms are struggling to keep up with printing costs and realising print catalogues go out of date quickly.

Steve Rad, managing director of Radweb, said: ‘In these tough economic times trade companies need to be smarter and look to save money wherever they can.

‘We’ve seen more and more companies ditch the traditional printed catalogues as products and pricing can become out of date quickly and reprints are expensive.

‘Online, all these kind of updates are instant and more importantly cost free.’

Darren Gill, from Fareham based firm Castle Trading Company, said: ‘Our new online system has been fantastic. It gives customers the latest online supply system, simple ways to view and order products and uses customer-specific pricing.’