A FORMER officer in the Royal Navy is helping Portsmouth businesses get ahead, thanks to a new app he’s developed.
James Beedle, 31, was in the service for 13 years, working as a Warfare Officer after leaving Horndean Technical College.
He has set up a company, ITK Media, developing apps for smart phones and tablets.
His latest invention is Trovi 2:0, which is an app for mobile users to search for local businesses which they may need to use, and offers those firms featured the chance to give customers incentives.
James said: ‘Back in 2012, the city council outlined their strategy for growth and prosperity in Portsmouth and cited figures indicating that productivity only stood at 92 per cent of that in the rest of the south Hampshire region, and 87 per cent of the overall south east average.
‘These are challenges that need to be addressed if the economy of the city is to thrive and in our small way we want to play a part in shaping the future of Portsmouth through the development and release of this app.
‘There are vast numbers of new, trendy and exciting businesses and projects popping up in the area covering every conceivable product or service. Many of these up-and-coming young business entrepreneurs have cut their teeth in London or farther afield and have decided to come back home with their talent and passion.
‘This return of Portsmouth’s sons and daughters to set up shop is not just a reflection of the city’s growing confidence but a reflection of the nation’s esteem for a city that’s full of character,’ added James.
One of the companies to sign up to the service is Pankhurst Maritime Gallery, based in Portsmouth Historic Dockyard.
Its owner, Julia Pankhurst, said: ‘As a small business we’re always looking for new ways to engage with both existing and new customers.
‘It can sometimes be difficult to get the word out about our exhibitions or new artwork due to marketing constraints but by getting our business on to Trovi we have a whole new voice to shout with.’