Workers who take ‘sickies’ to wait for an online shopping delivery are costing the south-east’s economy an estimated £13.5m a year.
A survey, commissioned by Shutl, the online platform that gives people control over their deliveries, raises questions over the UK’s current methods of delivery and has prompted the company to call for businesses and consumers to embrace new approaches to receiving products purchased online.
It said that three per cent of respondents in the south-east admitted faking illness to ensure they were at home for a delivery.
The findings, which also revealed that almost half of shoppers (49 per cent) in the South-East of England are planning to carry out the majority of their Christmas shopping online this year, suggests that employers could face more ‘Christmas sickies’ than usual as the UK approaches the festive party season.
The survey also revealed how:
- Over 25 per cent of shoppers in the region are planning to shop online more this year than last year
- 44 per cent of shoppers in the South-East regard Christmas shopping as a ‘necessary evil’
- Online shoppers in the South-East are amongst the UK’s most unreliable with 4.65 per cent claiming to have ditched a purchase after agreeing to ‘click-and-collect’ online
Jason Tavaria, Head of Direct at Shutl, commented: “The research is a real eye opener when it comes to the lengths that people are prepared to go to to avoid getting that ‘missed delivery’ slip through the door. Until now the public has had no choice but to play a passive role when it comes to delivery.
“With Shutl, consumers can now be proactive and arrange for delivery to be made at a time that suits them. What we’re calling ‘click-and-don’t-collect’ is the next step on from ‘click and collect’ and we believe that it’s the future of online shopping and will radically improve the online shopping experience.”