MORE landmarks similar to the Sails of the South could be built across Portsmouth in a bid to generate the city council more money.
Tory leader Donna Jones revealed she wants more of the structures built in order to sell advertising space to companies.
From a sponsor’s perspective, it’s a great opportunity for them to get their branding and name out there.Councillor Donna Jones, leader of Portsmouth City Council
She says money the council would get in return would help offset £11m worth of budget savings that need to be made next year.
The existing 43m Sails of the South, in the central reservation of the M275, was recently changed to allow advertising.
The names of Dubai airline giant Emirates, which bought the Spinnaker Tower’s naming rights, and Portsmouth vehicle retailer Unbeatable Car, sponsor of the city’s annual kite festival, now appear at night.
Explaining why she is keen to attract more corporate sponsorship, Cllr Jones said: ‘We have a waterfront and we are a city where a high percentage of our economic output comes from the tourist industry, in excess of £10m a year.
‘From a sponsor’s perspective, it’s a great opportunity for them to get their branding and name out there.
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‘We are also having a lot of high net investors visiting the city because of the America’s Cup and I need to maximise that opportunity while it is there.’
Cllr Jones says that while locations for new sails have yet to be confirmed, more could go along the M275 or Eastern Road.
It comes after the Tory councillor said more than 100 council jobs could go, much to the concern of union bosses.
Cllr Jones said: ‘A lot of people are very fond of the Sails of the South and it’s an excellent way to get income for the city council, to offset the big reductions we are seeing in our funding from central government.
‘If there is a way we are able to keep public facilities open and not have to close them by generating more income, then that’s exactly what we will do.’
Lib Dem culture spokesman Lee Hunt said it was important residents were consulted.
He said: ‘Anything that will bring money into the city is good, but we have got to make sure it’s done properly and it has the consent of the relevant authorities.
‘We also have to make sure it wouldn’t increase street clutter, which really annoys people.’
He added: ‘The administration seems to be making a lot of announcements, but there’s not much action.’