VICTORIOUS Festival and the Great South Run are events synonymous with Portsmouth.
And now more than £10,000 has been spent celebrating the popular occasions on boards as drivers leave the city.
The old hoardings were a disgrace. These new laminated boards illustrate some of the best things about the city and they have been designed to last.
Portsmouth City Council has decided to get rid of run-down hoardings along the boundary of the former Pitt Street baths site with new boards highlighting what the region has to offer.
Other attractions on show include the America’s Cup World Series, just two days away, and the Mary Rose Museum at Portsmouth Historic Dockyard.
The colourful laminated boards cost the council £13,000 and were made by PCMI, its sign manufacturing firm in Cosham.
The council says they have been made to not wear out quickly.
Portsmouth Tory planning boss, Councillor Luke Stubbs, praised the move and said the former hoardings were ‘a disgrace’ to the city.
It comes despite a lack of progress being made on the nearby Northern Quarter site, where developer Centros had hoped to turn into a multimillion-pound shopping complex.
The plans were scrapped last year, but the council wants to see action being taken to draw up fresh proposals.
And calls have been made for a ‘long-term view’ to be taken of the whole site in order for it to be regenerated properly.
Cllr Stubbs said: ‘The old hoardings were a disgrace.
‘These new laminated boards illustrate some of the best things about the city and they have been designed to last.
‘While the council simply doesn’t have the money to get involved with developing the Northern Quarter site, it can at least try and make the area more presentable and that’s what it has done.’
Lib Dem planning spokesman Ben Dowling said: ‘It’s absolutely a positive step.
‘It’s a shame the Northern Quarter fell through, but while new plans are being developed, realistically it’s going to take a number of years. This is a good thing to do in the short term.
‘We absolutely need to think long-term about how we develop the Northern Quarter.
‘That is still a prime site in the city centre that requires redevelopment.’