A MARKETING agency in Portsmouth has picked up two accolades at a prestigious awards ceremony.
Really B2B, based at 1000 Lakeside, North Harbour, won the ‘Best Use of Content Marketing’ and ‘Best SME-targeted Campaign’ categories at the prestigious B2B Marketing Awards ceremony last week.
The double success is a result of the highly-personalised content campaign, ‘Care homes and hotels: Content with a cause’ produced on behalf of Miele Professional – an industry-leading supplier of commercial laundry, dishwashing, and sterilisation equipment.
The two honours supplement the campaign’s success which generated impressive results in its first three months, according to the firm.
Really B2B is a full-service marketing agency.
Kirsty Dawe, marketing strategy director at Really B2B, said: ‘We have worked with Miele Professional to develop cutting-edge and truly innovative campaigns during our relationship with them.
‘The fact that ‘Care homes and hotels: Content with a cause’ has won two of the industry’s highly-coveted accolades shows the benefit of a close-working partnership and is testament to the hard work both parties put in to make it a successful campaign.
‘As an agency we are smashing original targets and exceeding clients’ expectations like never before.
‘It’s great to see that even at a time of rapid growth we are still delivering industry-leading results.’
Kate Jones, marketing manager at Miele Professional, added: ‘This campaign has truly surpassed our expectations in terms of engagement with our customers and prospects, our perception as a brand and, most importantly, additional leads and revenue.
‘To say that 19 per cent of our overall sales now come from leads driven by content is fantastic – Really B2B told us it would work and it truly did.’
The B2B Marketing Awards were launched to recognise excellence back in 2005.