THE idea of a community-owned football club at first wasn’t everybody’s cup of tea – but it is now.
Portsmouth tea blender and wholesaler All About Tea is sponsoring today’s edition of the Sports Mail, which is published by The News every Saturday after Pompey play.
The firm’s owner Andrew Gadsden said he thought his company’s sponsorship of the Sports Mail was a perfect blend of community and business to support the football club.
He said: ‘The reason I chose to sponsor the Sports Mail was that I wanted to support the football club, I wanted to support the city, and I think what The News has done by reintroducing the Sports Mail is a really important thing for that.
‘The Sports Mail is an important part of Pompey, and I think the fans really appreciate having that.
‘Portsmouth people love football, and they also love tea, so there’s a great affinity there. I know that 10p of every copy sold goes to the Pompey Supporters’ Trust, and that was something I really wanted to get behind and to support.’
Pompey are this afternoon playing at home to Chesterfield, and the Sports Mail will be available to buy for 60p in newsagents just a few hours after the final whistle, regardless of whether the team win, lose or draw.
The Sports Mail was brought back at the start of the season, which saw Pompey enter a new era as the largest fan-owned club in the UK.
Mark Waldron, editor of The News, said: ‘It’s fantastic to see very successful local businesses like All About Tea getting behind both the Sports Mail and Pompey.
‘It underpins the new ethos at the club, which is one of community, togetherness, and everyone working towards a common goal – both on and off the pitch!
‘In all seriousness, we’re delighted to have All About Tea as a sponsor, and look forward to welcoming other local businesses who might want to share their logo with that of the Pompey sailor.
‘Of course we can’t guarantee he’ll have his thumbs up in salute of a Pompey win, but let’s hope he does for this and future games.’
The Sports Mail starts arriving in most shops in the Portsmouth region from around 7.30pm on Saturdays and is also available on our iPad app at around the same time.