Rolls’ bespoke service to expand due to demand

Emma Judd reclines in the back of and Electric Rolls Royce
Emma Judd reclines in the back of and Electric Rolls Royce
Leone Hill

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ONE of the many things that sets Rolls-Royce Motor Cars apart is the firm’s promise to give its customer exactly what they want.

Whether that’s fur-covered seats, neon pink paint, or hand-tooled leather upholstery, the bespoke department at the Goodwood home of the luxury car manufacturer is where those items are designed and developed.

Now, due to customer demand, the bespoke department is growing.

The department will see a surge of team members, including designers, engineers and project management staff, doubling the headcount by the end of this year.

It will bring the number of bespoke experts throughout the business to more than 50.

Such experts were the ones who designed, for example, the vegetable-dye seats in the new experimental electric Rolls-Royce, launched earlier this year.

Rolls-Royce sales and marketing director Jolyon Nash said: ‘The ability to bespoke one’s vehicle has always been at the heart of Rolls-Royce so it is very encouraging to see that after more than 100 years at the very pinnacle of the automotive world, our bespoke services are still very much in demand from customers all over the world today.’

In order to satisfy demand, the business is recruiting additional designers as well as engineers in manufacturing and project management functions.

Operational support will also expand in various areas including product marketing and sales.

Bespoke operations are not just about the design and development of car parts, with other examples including picnic sets to match the car’s interior, and luggage sets.