Rolls-Royce is ‘great British success story’

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ROLLS-ROYCE had its best year on record in 2011, selling more cars than ever before in its 107-year history.

The ultra-luxury car manufacturer, which has its home near Goodwood in West Sussex, said it sold 3,538 cars last year.

The figure is 191 more than its previous record, set in 1978 at the height of its Silver Shadow II era.

Rolls-Royce said its biggest market was China, with sales in the wider Asia-Pacific region up 47 per cent compared to 2010; followed by the USA, up 17 per cent, and then the UK with a 30 per cent increase.

Sales in Germany and Russia doubled last year compared to the year before.

‘We had an outstanding year in 2011 and we should take a moment to reflect on this Great British success story,’ said Torsten Müller-Ötvös, chief executive officer of Rolls-Royce Motor Cars.

‘Our business is in excellent shape.

‘We are developing our dealer network, moving into new markets like South America, expanding our manufacturing operation in West Sussex to meet global demand and have plans to develop our product range.

‘At the core of this extraordinary success is a dedicated, committed and, above all, passionate workforce.’

Work to expand Rolls-Royce Motor Cars’ bespoke service, which personalises each new car for its prospective owner, is set to start at its Goodwood base from next month. It’s part of a wider expansion plan at the manufacturing plant, which employs around 1,000 people.

Last year was a record for its bespoke service with nearly every Phantom family model leaving Goodwood with some sort of personalisation.

Those included unique paint colours, interior detailing and embroidery, to whole vehicle designs including champagne sets and picnic sets.