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Friday, 12th March 2010

Green zone gets centre on shortlist

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Published Date: 26 June 2009
Fareham Shopping Centre was shortlisted for a Purple Apple award.
The centre was nominated for the of category of overall strategic marketing campaign for the 'reduce your carbon footprint' campaign.

The campaign encouraged shoppers to recycle their old shoes in support of several local charities.

Pam Gillard, centre manager, said: 'It was fantastic to join other shopping centres specialising in marketing to showcase our promotional work at this top national level.

'We are already making preparations for next year's entry which will be even bigger and better.'

The centre launched its new Green Zone in April, which shows shoppers how small steps can lead to big changes.

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  • Last Updated: 29 June 2009 9:17 AM
  • Source: The News
  • Location: Portsmouth
 
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1

Johnny ,

Fareham 29/06/2009 15:41:59
"The centre launched its new Green Zone in April, which shows shoppers how small steps can lead to big changes."
Sadly, those steps won't be towards Fareham Shopping Centre.
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Whiteley Resident,

30/06/2009 10:18:52
The link between being green and recycling old shoes is a bit tenuous. Shutting off the lights in the shopping mall for a day might have had more impact
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