The 12-metre-high pole, for the network 3, was to be located on the verge next to Portsmouth Road in Lee-on-the-Solent.

But planning permission was refused by Gosport Borough Council and now government inspectors have kicked out an appeal against the decision, saying the mast would be an eyesore.

Gareth Isaac, planning inspector, said: 'In my view, because of the height and position, the proposed new pole would be an unduly dominant feature in the context of its surroundings.

'This would be all the more apparent because of the open and exposed location.'

He said more coverage for the network is needed in the area, but he did not think this was the correct site.

Councillor Chris Carter said: 'This is excellent news for local residents and does, I believe, send out a wider message. Local residents will be delighted.

'I think they will continue looking, but clearly they will think more carefully about it next time.'

The mast was to be set up by Ericsson, which is getting 3's network off the ground.

William Comery, corporate affairs manager at Ericsson Services Ltd, said: 'It is unfortunate that it hasn't been granted. This will delay the improvement of 3's services in the area.'