How many of you remember the Comfort fabric softener television adverts from the 1970s?

Some years before the First World War and everybody is in their Sunday best waiting for ferries on Clarence Pier, Southsea.

Remember when we all dressed in our Sunday best for a day out?

0
Have your say

Happy memories of my Ursula, the Comfort baby of the 1970s

The catchy backing vocals were ‘Do do dododo do do doo, softness is a thing called Comfort’ and then the actor Joss Ackland did the voiceover.

Nine-month-old Ursula in the 1979 Comfort advert.

Nine-month-old Ursula in the 1979 Comfort advert.

Well, the nine-month-old baby in the advert was none other than my daughter Ursula, who is now in her mid-30s and has a lovely daughter of her own, the ever-smiling Verity who is, you’ll forgive me for saying, the light of my life.

I saw an advert in the Daily Telegraph, applied and was invited to a photographic studio behind the Ritz Hotel in London for the shoot.

Ursula was accepted and a few weeks later we went to Shepperton Studios for the filming which took place over four days.

A few months later while watching the television, the advert came on and I nearly fell out of my chair.

When the advert recently appeared on You Tube I nearly hugged my computer screen, seeing my little girl as she was as a baby. It had a bit of an effect on me, actually.

Back to the top of the page