THIS WEEK IN 1988: Sean’s snap, crackle and crunch

Rice Krispies boy Sean Smith lost one of his front teeth on the day he was scheduled to appear in an advertisement (C3366-2)
Rice Krispies boy Sean Smith lost one of his front teeth on the day he was scheduled to appear in an advertisement (C3366-2)
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It was snap, crackle and then crunch for the Rice Krispies ad kid from Gosport – he lost a tooth while eating the breakfast cereal.

Unfortunately, the incident happened on the morning that seven-year-old Sean Smith was due to travel to London to make an advert.

Sean, a pupil at Grange Infant School, Gosport, said: ‘I nearly ate it. My front tooth had been hanging on a thread – it just fell onto my spoon.’

His mother Terry, of Carless Close, said: ‘The agent was worried it would mean he wouldn’t be able to appear in the advertisement.

‘She suggested sticking it in his mouth with chewing gum, but the producers didn’t mind anyway.’

Although a well-behaved lad, Sean belonged to an agency which specialised in ‘tough’ looking people.