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Lizz Clarke
Lizz Clarke, 49, is the managing director of Logical Creative Marketing Ltd.
Position: Managing director of Logical Creative Marketing Ltd
Job description: I am responsible for the growth and direction of the company. I spend a lot of my time in meetings with senior staff, making sure they are following the strategy day-to-day, or with clients. I like to stay closely in contact with our clients so LCM adapts its services according to what our clients need.
How long have you been doing it? I founded LCM in 1989 and I would not have called myself a managing director until about five years ago, because that was when I really began to grow the company. Before that I was pretty well a marketing consultant, doing all the client work myself with the support of admin staff and associates.
How did you get into it and why? I was offered a job as a marketing director for the UK arm of an international company. As I had just had my first child, I didn't want to commute to London every day to do that job, so I negotiated to do it as a consultant from home, and LCM was born. That company effectively became LCM's first client and we grew them from 2m to 12m over 10 years. They recommended us to others and it went from there.
What do you enjoy about it and dislike about it? I can honestly say I love every minute of it. The only time I get vaguely frustrated and it has lessened a lot over the years, is when companies expect us to be able to solve all their problems as a result of one short conversation and pay tuppence ha'penny for it. Marketing is a real skill, and transforms businesses when it is given the right investment.
The thing I most enjoy at the moment is coaching my team to deliver the strategy. They really are a hugely positive bunch of clever people.
What would be your idea of a perfect day? My perfect day would include a creative meeting with the staff at LCM, where we are dreaming up a solution to a client's marketing need, a meeting with a favourite client, and an evening where all our clients sweep the board at the News Excellence Awards! To top it off I would be the compere because I love doing that job, and I get a buzz from compering events for the Portsmouth & South East Hants Chamber of Commerce.
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Wednesday 23 May 2012
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