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The new all-terrain Rolls-Royce

The new all-terrain Rolls-Royce

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THIS is the new ‘all-terrain, high-sided vehicle’ Rolls-Royce.

The Cullinan is Rolls-Royce’s first SUV model.

The Goodwood-based luxury goods brand will begin testing the car in public, travelling around the world.

Just after Christmas, Project Cullinan will enter the Arctic Circle to undergo cold-weather durability and traction testing.

Later in 2017, it will travel to the Middle East for challenging desert conditions.

‘This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world,’ said Torsten Müller-Ötvös, chief executive officer. Bringing together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged.’

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