Most big businesses are looking to claw back as much money as they can as they count the cost of the recession.
But one firm in Portsmouth isn’t too concerned about keeping every penny that it makes.
Toni and Guy hairdressers, based in Cascades Shopping Centre, is holding a charity fundraiser day inside its salon on Saturday March 31.
All the money made from haircuts on the day will be donated to Macmillan Cancer Support and a London hospital ward.
Toni and Guy staff, made up of stylists, assistants and hair colourists, will greet customers in colourful fancy dress during the all-day event.
Employees will also bring in home-made cakes and sell them off in a bid to raise extra cash for Macmillan.
There will be a raffle with small prizes and shop owners in Cascades are also being invited into the salon for a cup of tea and a cake.
The salon has run the charity day for the past four years on the same date to coincide with it being National Hair Day.
Salon manager Samantha Dolman, 28, has been in charge for the past year and a half.
Samantha, of Cyprus Road, Buckland, says: ‘This will be the second year that I’ve organised the charity day here.
‘I absolutely loved it last year.
‘We managed to raise £150 but I knew we could do better – so this time around I’ve made sure it has more focus and a lot more going on.
‘I’m passionate about helping out worthy causes and the company is a big believer in doing that as well.
‘It’s great that the company is giving us so much support.
‘I think it’s really important as a large business to give something back to the local community.
‘We’re like a family unit here – all the staff treat the customers with the utmost respect and are genuinely interested in their day-to-day lives.
‘Macmillan is a great charity to raise money for because everybody knows someone who has been affected by cancer.’
Nicola Stoyles, who has been a stylist at Toni and Guy for three and a half years, knows the importance of raising money for charity.
Her mum Ann, 53, suffered from cancer 16 years ago – but thankfully she recovered from the ordeal.
Nicola, 21, who took part in a charity skydive with 10 other Toni and Guy staff last year, says: ‘I’m really looking forward to the day – it means a lot to me that I get to give something back to charity, even when I’m at work.’