Watching the Olympics is likely to inspire many people to kick-start a fitness programme.
But what if there’s a health and fitness plan which is not only fun but encourages the intake of healthy fats and avoids punishing gym sessions?
There is, according to health writer and triathlon enthusiast Mark Sisson, author of new book The Primal Blueprint: Reprogramme Your Genes For Effortless Weight Loss, Vibrant Health & Boundless Energy.
‘I believe much of what we think we know about health, fitness and nutrition is wrong or misguided,’ he says.
‘Instead, we should model our diet, lifestyle and behaviours after our primal ancestors from 10,000 years ago, adapting them strategically to the realities of a modern life.’
Twenty years ago as an active endurance athlete, with experience and success in elite marathons and triathlons, Mark became disillusioned by the fact that his dedication didn’t seem to be paying off.
In desperation, he investigated human health and devised an alternative strategy to suit the body’s original make-up.
He believes eating well should be effortless and delicious, staying fit should be simple and basic, and living without crippling degenerative diseases and dozens of prescriptions should be the norm.
‘We aren’t born sick, and we don’t have to get sick and feeble. Health ought to be the normal state of an average human being.’
The Primal Blueprint: Reprogramme Your Genes For Effortless Weight Loss, Vibrant Health & Boundless Energy by Mark Sisson is published by Vermilion and available now priced £11.99.
Visit eburypublishing.co.uk for more.