If nothing can possibly replace your daily fix of a certain food, a new book suggests you could be in the grip of an eating crisis.
Craving a particular food may mean your hunger is emotional rather than physical, says Doreen Virtue, author of Constant Craving.
She insists that tackling the underlying reason why people crave a certain food can help them to gain control of their eating and see the pounds drop off.
‘Insatiable cravings may signal an imbalance in the body or the emotions,’ she says.
‘The cravings are a form of self-medicating, in which the body is trying to reach an internal equilibrium through using the mood and energy-altering properties of various foods and drinks.
‘This is all done unconsciously. You may believe you crave a food because of its taste, but the body and emotions have an entirely different agenda.’
Our number one food craving – chocolate – contains the same chemical the brain creates when we feel romantic love, meaning women in particular may crave chocolate because it creates the feeling of being loved.
So what might other cravings mean?
Bread and butter – You may be feeling trapped and procrastinating about making necessary changes.
Crisps – You may be feeling stressed or anxious, wanting to ease worry.
Cheese – You could be feeling exhausted, fearing the worst, or want comfort.
Vanilla ice cream – You may be feeling tense, fearful and wish to be soothed and renewed.
Nuts – You could be suffering from tension, too much stress, not enough fun, anxiety and lowered peace of mind.