Leading housebuilder Taylor Wimpey is urging parents in Waterlooville to leave the car at home and walk their children to school in a bid to get fit this autumn.
Childhood obesity levels are soaring, with a third of 10 and 11-year-olds now classed as overweight or obese, yet walking to school is one of the easiest ways for families to increase their level of physical activity.
Taylor Wimpey provided 28 high-visibility slap bands to encourage reception class pupils at Berewood Primary School in Waterlooville to walk to school – and help keep them safe on the journey now that the clocks have gone back and the nights are getting darker.
Fiona Creed, regional sales and marketing director for Taylor Wimpey, which is currently building new homes at its Wellington Park development in Waterlooville, says: ‘It’s astonishing that a third of Year 6 schoolchildren nationally are considered overweight or obese, yet just a small amount of activity – like walking to school – can make such a difference.
‘We are committed to supporting the communities in which we build our high-quality new homes, which is why we have donated slap bands to Berewood Primary School.
‘We understand that family life can be busy, but we hope our contribution will help inspire families to swap the car for a safe walk to school instead.’
Sue Patrick, headteacher at Berewood Primary School, says: ‘We encourage the children to walk to school to promote a healthier lifestyle and to reduce traffic outside the school. We are very grateful to Taylor Wimpey for this generous donation which will help raise the profile of walking to school among pupils and parents alike.’
There’s a superb selection of new homes currently available at Wellington Park, including two-bedroom coach house apartments from £190,000 and four-bedroom detached houses from £335,000.
The Wellington Park Sales Information Centre is located at Old Park Farm, Hambledon Road, Waterlooville and open daily from 10am to 5pm. Alternatively, the sales executive can be contacted on (023) 9200 8250.