Dealer websites shunning video

editorial image

editorial image

Only seven per cent of leading dealer websites currently use video to promote their businesses, according to a new survey.

This is despite evidence that utilising quality video content can help to attract potential car buyers to a dealer's website. GForces, the web management firm that works with more of the UK's top car dealers than any rival, found that fewer than one in ten of the sites analysed - 14 out of the UK's top 200 - contained any video content.