Trucks are typical commercial vehicles.
In light of this, one might expect truck buyers' purchasing decisions to be based entirely on rational factors such as fuel consumption, payload, service costs and transport kilometres per euro. Well, think again. Truck design is more important that you may imagine. At Volvo's design studio, around 60 people work with product design for different Volvo companies - Volvo Trucks, Volvo Buses, Volvo Construction Equipment and Volvo Penta.