Bargin-hunting students see benefits of Cascades shop-in

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More than 2,000 bargain-hunting students took advantage of the Cascades Shopping Centre shop-in event.

Stores in the centre offered discounted prices for one night only to encourage university students to be on top of the latest fashions at the start of the academic year.

This is the third year the shopping centre has hosted the event and Cascades director Rhoda Joseph said the number of students in attendance was overwhelming.

She said: ‘There were queues of students waiting for the centre to open at 6.30pm and the atmosphere was incredible.

‘There was a real rush when the doors opened and many of the shops were hugely busy. Speaking to the retailers they were very happy so it was great.’

Students enjoyed a party atmosphere as there were live DJs blasting music throughout the centre as people shopped around.

So saw a huge increase in sales from last year’s event.

Tom Pearson, manager of Lush, said their trading was up over 200 per cent on last year’s event and they took almost £2,000 in three hours.

He said: ‘We were incredibly busy, which was great for us.

‘Our store was absolutely full so that was great and our most popular items on the night were our fresh face masks and a limited edition Vivienne Westwood shower powder.’