BESTIVAL is set to become the first UK festival to be streamed live on YouTube, its organisers have announced.
The annual music festival on the Isle of Wight has teamed up with the video sharing website to show acts such as Florence and The Machine as they appear on stage.
Other bands on the stream will include The xx, Friendly Fires, Two Door Cinema Club, Emeli Sande, Bat For Lashes, Orbital, Miike Snow and Azealia Banks.
The event runs between September 6 and 9 at Robin Hill Country Park on the Isle of Wight.
Bestival curator and Radio 1 DJ Rob da Bank said: ‘I’ve been watching festivals such as Coachella and Tomorrowland on YouTube and loving the futuristic new angle on showing festivals in a different light via a medium that nearly everyone in the music and festival worlds is tuned in to.’
After the event songs will be available on demand for 90 days on YouTube.
Ben Turner, a director of Bestival, said: ‘Following our pioneering coverage in 3D last year, Bestival is proud to now be the first UK festival to live stream to YouTube.
‘This type of music and festival is being underserved by mainstream TV in the UK and we believe that it’s an important step forward for music coverage overall.
‘We also believe this approach is reflective of how today’s audiences want to consume music at home.’
Bestival was first held in 2004 and this year’s fancy dress theme is wildlife and there will be a new performance area featuring music, comedy, theatre and poetry.
Visit 2012.bestival.net for tickets and more information.