SMALL to medium-sized business have been urged to bolster their businesses by advertising online.
The News’s parent company, Johnston Press, has launched Think Digital, an initiative to promote the power of the internet to firms which may be baffled by the online opportunities available to them.
A study by advertising association Advertising Pays 2 suggests that for every £1 spent on advertising, an SME’s turnover will grow by around eight times that of a larger company.
Firms which advertise online and engage in social media are more likely to see customer loyalty increase.
Johnston Press chief commercial officer Neil Jones said: ‘Digital advertising and harnessing the power of social media to promote their business can, for many SMEs, feel daunting.
‘But it can be the perfect way to broaden their reach and give them the ability to really engage with their audience.
‘Johnston Press has almost 14m monthly unique users across our online portfolio.
‘Our Think Digital initiative will encourage our customers to consider the many other opportunities available to them which can complement their print advertising spend in a really efficient and economical way.’
One of Johnston Press’s marketing platforms is Digital Kitbag, which can enhance a business’ online presence and ensure its website is unique and stands out.
Mr Jones said: ‘Small business owners really do need to start putting digital at the heart of their marketing plans and we’re perfectly placed to help them focus on what they need to, which is running their business, and let us take the headache and hassle out of digital marketing.’
‘We hear all the time that SMEs don’t think digital because they simply don’t understand it and as a result are missing out on valuable potential customers.’
Think Digital runs throughout June. To find out how The News can help your small business, call (023) 9266 4488.