PORTSMOUTH City Council is offering businesses the chance to advertise on the big screen in Guildhall Square.
Installed by the London Organising Committee for the Olympic and Paralympic Games, its content has been provided by the BBC and so has not had adverts.
Since January, however, the ownership of the big screen switched to the local authority, with all BBC involvement now at an end.
A spokesman for Portsmouth City Council said: ‘This creates lots of opportunities for new content.
‘As part of our legacy plans for the future of the Big Screen we are looking at how we can reduce the operating costs and also having an element of on-screen advertising to help reinvest in the screen and also create a programme of live events in the Guildhall Square.
‘This will ensure the screen is maintained going forwards and, ideally, becomes self-funding, thus reducing the burden on local taxpayers.
‘We are also planning to work with the University of Portsmouth going forwards.’
Around 25,000 people pass through the Guildhall Square every day, with increased numbers when students return after the summer.