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Deflation hits the shops

SHOPPERS saw the deepest level of deflation for eight years last month as retailers continue to discount groceries, clothes and electrical goods.

Prices fell for the 15th month in a row to hit 1.9 per cent in July from 1.8 per cent a month earlier, according to the British Retail Consortium/Nielsen shop price index.

The survey’s authors said this was the deepest level of deflation since they began collecting this data in December 2006.

 

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